Content marketing is creating and sharing material that is authentically beneficial for your audience to build trust and thought leadership. It allows you to reach and engage your target audience without disrupting their daily lives; it’s an inbound marketing strategy that uses education, storytelling, and leadership to generate leads. Many businesses encounter roadblocks when starting their content marketing. With so many content avenues and platforms available, you can get overwhelmed trying to use each one and not knowing where to allocate your time. Or not seeing results from your different platforms often because of a non-cohesive strategy bridging the content. A content strategy is taking the different forms of content and platforms, such as blogs, social media, or emails, and planning how they can support one another to create a larger impact. For example, one blog post can only gain so much interaction but a whole content marketing strategy of correlated posts can create a movement of engagement and conversions. Content marketing is most effective when it follows a goal-oriented and business-specific plan. This also allows you to see how your content is performing on an individual and comprehensive level. Our content strategy process helps you prioritize content, create a short and long-term plan, and provide goal checkpoints for reliable digital marketing.